top of page


Why Do Reels Feel So Addictive? The Psychology Behind Endless Scrolling
Have you ever opened Instagram or YouTube to watch just one short video, only to realise that an hour has passed? You're not alone. Short-form videos such as Instagram Reels, YouTube Shorts, and TikTok are designed to capture and hold your attention. Their fast pace, endless variety, and personalised recommendations make it easy to keep watching. While these platforms can be entertaining and educational, many people find themselves scrolling far longer than they intended. One

Dr. C Raviteja
1 day ago3 min read
bottom of page
